Try to think of your website as a business tool... not an art project. The purpose of your website is to get your message accross quickly and effectively, not to "WOW" your visitors with fancy graphics.
Your visitor already knows that they need your services. Your goal is to convince them to use YOU instead of your competitor(s).
Give a quick idea about your service or products that make you special.
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Why should your visitors buy from you? Ask us about increasing your conversion rate.
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Give something away to your customer in exchange for their Name and Email address.
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Explain why this is cool and what it can do for them.
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Is there something important you can tell them about that is free but helpful?
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You can institute a referral program that will encourage your advocate customers to tell others about you.
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Don't just hang your website like a sign on the wall, use it to connect with your customers.
Market yourself with your website, email newsletters, direct mailers and brochures.
Tie in your printed materials with the look of your website for brand consistency.
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