SEO is Search Optimization
SEO (Search Engine Optimization) is trying to get your website to come up when people search for your products or services, not just your business name.
Marketing Your Business in 2026
Gone are the days when launching a website meant steady inquiries. Early on, with few businesses online, basic optimization often secured top rankings—and plenty of calls. Today, competition is fierce: most businesses have sites and actively optimize for visibility and the changes that are coming fast with people utilizing "AI" for search, including the "AI Mode" built into web browser search results are causing major changes in how search works.
Not everybody can be first (or even on the first page) and your search rankings depend upon many factors including:
- How long has your site be up compared to your competition.
- Do you list your address in your Google/Bing Business Pages.
- Are you listed in relevant directory sites such as Yelp or Home Advisor, etc.
- Google's Search Ranking changes.
- How much content your site has.
- How often your site changes.
- What other advertising you do to drive traffic to your site.
- How active you are using Social Media to drive traffic.
SEO Related Things YOU NEED
SEO on Your Site
First and foremost is making sure your website is optimized, including the content itself, the behind the scenes meta tags and other things.
Google Business Page
Often the first thing to show are the Google Business Pages next to the map. It's super important that it's accurate and has been optimized as much as possible.
On-Going Content
Blog / Article / How-to writing is becoming more important again as Google and others lean into their AI Overviews more (those natural language summaries that often show above the search results.)
I specialize in optimizing your Google Business Page and working with the content and code of your website:
Making sure your Google Business Page has what it needs is critical and for your website my SEO work focuses on content and meta tags. The goal is to ensure long term benefit, not just paying for advertising that ends when you stop.
I can optimize existing content, write FAQs, Blog posts and more to try and ensure the AI's look to your site as a source or good quality information.
I can optimize your site by updating:
- Meta tags
- Page titles
- Headings
- Content edits
- Links
- Image tags
- FAQs (natural language questions)
- Blog posts (expert info or "how tos" you can provide to the community)
On-Going SEO
I can work on your site each month to find the best path forward. Because your rankings depend upon what your competition is doing it's not a one time and done kind of thing. If you are changing your emphasis, adding or removing services or products I can adjust your website to match.
Ad Hoc SEO
I can make edits any time you request them. Let me know what you need and I'll do my thing. As the edits I make are a part of your website, you get on-going benefit even if you don't contact me for updates very often.